20 May Thriving Maboneng: One of the Coolest Areas in Jo’Burg
East of Johannesburg CBD, the thriving Maboneng Precinct – meaning ‘place of light‘ in the Sotho language – has become one of the most interesting areas of the city.
[pullquote]In the Sotho language, Maboneng means ‘the place of light’. No other word could have been more appropriated[/pullquote]
Once a zone dominated by crime and decay, Maboneng has come back to life in the very recent years thanks to the real estate developer Jonathan Liebmann who bought, in 2008, old warehouses and buildings from the early 1900s.
To restructure the area, Liebmann took on board Enrico Daffonchio, a famous designer specialized in sustainable architecture. As a result, the Maboneng Precinct has become a vibrant area and a centre for culture, art and creativity.
On Sunday, the Market on Main is the place to be to taste some great food and wander through the stalls showcasing excellent design, art and photography. The food area is a feast for the eyes and the palate: pretty small pastries, gourmet specialties, wine tasting and, as lunch time approaches, the room fills with people coming for lunch and to hang out.
More people gather in the courtyard for a drink and a chat, before or after strolling around the stalls. On the rooftop, a vintage old car reminds how Maboneng is the result of the old brought up to a new life, blending the past with the present and, most of all, the future.
The building itself, a refurbished old warehouse, is fantastic and perfectly embodies the spirit of Maboneng District: the openness, reflected in the wide adjacent spaces, the place where some of the best local creativity encounter.
[pullquote]A sign of hope for an entire nation through creativity. This is Maboneng[/pullquote]
One exhibition especially impressed me: I Was Shot in Joburg. It showcases the beautiful shots by street children who were trained to develop their photography skills and thus become able to have an income, staying away from the streets.
The pictures of Jo’Burg as seen through the eyes of these children are impressive, they have the power to catch the essence of the city, its people and the daily life.
In my eyes, not only the I Was Shot in Jobur’g exhibition epitomized the concept of ‘place of light’, it also reflected the strong desire of emancipation that I’ve seen very often across South Africa.
More unconventional and creative energy in the streets: graffiti, art installations and an overall positive vibe. Somehow, I felt a little like being in Berlin.
In the thriving Maboneng Precinct I discovered a face of Johannesburg I was not expecting, one that I loved not only for what it is but as a wonderful sign of hope for the future of South Africa.
Have you visited Maboneng? What are your thoughts?
Note: This campaign is brought to you by the South African Tourism board and is supported and managed by iambassador.
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Travel addict and passionate about photography, Simon Falvo started Wild About Travel back in 2009. Leveraging her strong PR background, she developed an extensive knowledge of Digital Communications and Social Media Marketing. Besides travel writing SImon holds workshops and trainings, she collaborated with tourism boards for digital marketing campaigns and participated as a speaker at several events.